Tuesday 18 April 2017

A Little Help for the Authors: Book Promotions

The Question Was: 
In the age when so many self-publishing companies are here, it's not a big deal making an author. However, getting a book in the hands of 'perfect readers' for the genre is still a challenge which authors have to face. They try so many things on themselves and ultimately, end up hiring some PR agency. However, hiring a PR agency which is not specifically dealing with books & authors only, can also be a disaster in the terms of price as well as result. So, what's the way out for the authors? How can authors ensure that right kind of readers get to know about their book? Is there any book PR agency that helps them with this trouble? 

Wednesday 8 March 2017

TeamBR_Online | New Dimension in Book Promotions

Should I always sound the same that people want to listen? The answer is no, and it should be the only answer! However, the people who told me that the answer is no became too uncomfortable when I spoke something which did not go well with their narrative... 

This is a classic case of 'freedom of expression' sham that's on display across the world these days! However, without going into the details of who conspired and what transpired, I will get into my main business - telling the world about recent developments in the Book Promotions strategies. And by the way, I have recently established a dedicated PR platform for authors which will help them in promoting themselves as well as their books - Book Reviews Online. This platform is on the roll by TeamBR_Online, a team of young and dynamic strategists which is always excited to take new challenges to prove itself. 

Tuesday 6 December 2016

P Satyadeep's The Allegorical Expedition : A Journey to the 'Beyond'

Who does not want to wander like a free bird? At the bottom, we are all but wanderers... looking for something special that we keep looking unless we find it. Very few, though, find that 'special' thing. That special thing, if we see it objectively, is the very purpose of our life. Questions like why I love somebody; why do I care for that person; why do I earn money; why should I save for my days in future and many others... all lead to a single, the core, the ultimate quest - a quest for truth. And that is quest is very well explored and answered in a very fine book by P Satyadeep: The Allegorical Expedition (which is subtitled 'A quest for truth'). The book is author's debut novel and he does show a true balance between the narration and the theme of the book. Let's explore more of it. 

Monday 21 November 2016

Blood in the Paradise Book Review

Fiction is immense and it can only keep you observed if it has something, otherwise, you will look for another... In modern day India, there are many writers and as many readers. A lot of mess is there when it comes to choosing your favourite one or read any one of them. However, some books are just that good to be read. I can tell you this because I came across such a book recently. Blood in the Paradise by Madhav Mahidhar - a tale of an impossible murder. As the title goes, this book is full of thrill and keeps your curiosity level alive throughout... to the end of the novel. Madhav has done something really good to keep the attention of the author. The book begins in the form of a journal like experience, as you see the titles like '3 days before suicide... the day of the suicide...' and so on.

Saturday 19 November 2016

Go Global if you are a poet!

Poetry has become very popular, once again, at least for the poets who write poems... Yes, there were many reports in the Western Media about the decline in readership of poetry. However, what they missed was the point that 'poets were emerging' despite the readers' crisis. And eventually, as the poets and poetry kept coming, the readers also joined the rally. Today, once again, poetry has become popular.

Saturday 5 November 2016

Promoting your books: Social media and promotion

Centuries ago, the authors and poets did not need to promote their books to reach the audience. All that mattered those days was the quality of book content and also, the readers were very few until the rise of middle class in the Victorian era (and during that age in other parts of the world). And once the reader base emerged, the practice of book promotions began taking shape around the world. Book promotions in India, in recent, has appeared as the most sought after tool by the authors to connect with their potential readers.  

Why is book promotion important today? 

It's a wrong question to ask; book promotions were important yesterday, are today important and will be very important tomorrow. Authors or poets who want their book to reach on the tables of the target readers, do promote their book by several different means. Some important of them are - book reviews, author interviews, book related stories on media platforms, social media promotion of the book and the author, and many different kinds of tactics. Most importantly, the thing which has made the job of promoting the books even easier for the novelists and authors is the emergence of third party book promotion professionals. They operate independently or as a dedicated book marketing agency. Some of them also own book promotion websites. And yes, we are talking about India only!

Thursday 25 August 2016

Why Book Reviews are Important?

Getting Book Reviews in India & Other Countries

Book Reviews have been constantly playing an important role in the journey of an author. Whatever an author might be writing, unless critics and scholars don't acknowledge the work and opine about the contents, the book cannot appeal to the masses! Book reviews are that important. However, many things about this practice have changed over time. 5-6 decades ago and before that, book reviews used to be primarily focused on the critical evaluation of any book. The readers who used to review the book concentrated on bringing out the pros & cons to the common readers so that they could enjoy the book being aware of the critical points. Today, the scenario has changed. The concept of paid reviews, promotional reviews, influencer blogging reviews has emerged on a high scale. India is also playing an active role in this direction. There are many popular book bloggers in India who are making a good sum of money out of their habit of reviewing books.