The Question Was:
In the age when so many self-publishing companies are here, it's not a big deal making an author. However, getting a book in the hands of 'perfect readers' for the genre is still a challenge which authors have to face. They try so many things on themselves and ultimately, end up hiring some PR agency. However, hiring a PR agency which is not specifically dealing with books & authors only, can also be a disaster in the terms of price as well as result. So, what's the way out for the authors? How can authors ensure that right kind of readers get to know about their book? Is there any book PR agency that helps them with this trouble?